developing a brand with the music in mind.
The quincunx represents the energy of stone, plant, animal, and man and the ability to ascend from these four basic, primal elements to the final fifth – which is godlike or an enlightened stature. This idea directed the essence of our brand experience and carried it through the music, the live performance, the creative and strategy development, and most importantly through our relationships with each other and our growing fan base.
Conceptualized and co-produced four albums, eight music videos, 200+ live events, and developed brand identity and strategy for album release campaigns and event promotions.