brand journey from student to master

fortunebuilders is a real estate investing education company that offers live event seminars, educational content, coaching, and a mastery program to empower entreprenuers in building their own wealth in real estate. Each student (or potential student) experiences the brand through a series of interactions, from the radio ad to the first banner they see at the event.

my role. ui design. art direction. brand strategy. visual identity. digital marketing.

scope.

Out of date design, inconsistent styling, no governance or rule sets, images not dynamic, inconsistent marketing imagery usage. Non-responsive design. Off brand colors and not utilizing design system. Governance has been an issue for many years, and the complexity of the marketing components provided technical constraints.

scope.

the page is one hundred percent marketing and is one of the main lead generators for marketing revenue so it was important that we provide value to our marketing team and improve conversion. This put many limits to the type of layout or structural enhancements we could solution. Content and imagery

process.

the page is one hundred percent marketing and is one of the main lead generators for marketing revenue so it was important that we provide value to our marketing team and improve conversion. This put many limits to the type of layout or structural enhancements we could solution. Content and imagery

new image guidelines and art direction for marketeers.
new UX specifications for development teams and content authors.

discovery and template audit. the Art Theme supports you upload your favorite fonts to the media library and build your own web font system. You can choose from over 900+ Google fonts, 1700+ Abobe fonts and your uploaded woff2/woff/ttf font files to build your own font library and use them easily.

outcome.

the page is one hundred percent marketing and is one of the main lead generators for marketing revenue so it was important that we provide value to our marketing team and improve conversion. This put many limits to the type of layout or structural enhancements we could solution. Content and imagery