custom reservation management system for 10,000 anxious fans
With an indiegogo campaign and some very clever press, the scum and villainy cantina sold 10,000+ seatings to a newly created pop-up restaurant in Hollywood which is a replica of the iconic Mos Eisley Cantina from the first Star Wars film. partnered with a development team, we brought the project from concept to production.
my role. creative direction. ui design. ux design. art direction. brand strategy. project management.
Our strategy had to consider our eager fans, so we designed a system that grouped pre-purchased seats by email of purchaser into time-tiered reservation slots. The plan allowed access to 250 users, four times per day for a total of 10 days.
We alerted users of their reservation time via email and provided instructions on how to create an account. Once an account was created, the user would then enter the waiting room with either a countdown or a prompt message explaining next steps.