escape the same, experience the different.
about. Same Same But Different is a 2-day music festival in Lake Perris, CA. The event boasts 2 alternating stages of eclectic music, overnight camping, a shimmering lake with a beach, a coconut club and all-around amazing people. This poster is a reflection of my experience, a visual representation of the energy that exists in that place.
Concepted and designed the festival logo and developed brand identity with key visual elements.